Labelling machines are, without a doubt, an indispensable element in your production chain for several reasons, among them to identify the batches to have greater control over production, but mainly, to give the product a powerful image that captures the attention of the customer, and therefore buy the product.
Something as simple as the label can determine whether the customer buys your product or another one next to it that seems more attractive, transmits more security, or simply prefers your colours, even if the product in question is of poorer quality than yours.
That is why it is necessary to have a label that achieves these purposes, and for that you need a labelling machine. In today's blog post we will show you a series of guidelines and tips to help you determine which labelling system best suits your business needs.
Commercial labelling
Among the different types of labelling that exist, commercial labelling is the most common, as it is the one that is aimed at the end consumer, to know the characteristics of the product and to try to attract their attention, as I mentioned before.
In this sense, in the food industry for example, the label must contain all the information related to the elaboration, ingredients, expiry date and any other relevant data.
Labelling of packaging and wrappings
Another use of labels is within the corporate environment, and can be found in the labelling of boxes and packaging. Unlike the previous one, this system is responsible for providing information to the manufacturer and improving the traceability of products, verifying their batch, quantity, origin, and other more specific data, such as information on how to treat the goods.
Types of labelling machines
From the points discussed above, it is easy to understand how essential labelling machines are in the industrial environment. These machines are designed to make your work easier, regardless of the sector you are working in. All you have to do is choose the model that best suits your needs.
Manual labellers
The labelling process is done by hand, so their use is limited to small companies that do not have a high volume of work.
Semi-automatic labellers
This type of labelling machine works by means of a special device that must be assisted by an operator. The production capacity of this system is higher than manual labelling, but there is still the possibility of human error. These machines can usually be found in medium-sized companies with a low volume.
Automatic labellers
In this case the labelling work is fully automatic, and is carried out at high speed. No matter the shape, material or size of the label, it will be produced in large quantities per minute. This type of machinery is perfect for medium and large companies with a high volume of demand, as it helps to streamline the lines and does not delay production.
On the other hand, they are fast and easy to install on conveyor belts, obtaining a really efficient and precise work.
Their price-efficiency ratio is really attractive, and in the long run it is a more than essential investment if you intend to expand your business.
